WorldEvents Return on Investment Article in Pharmaceutical Marketing

As recognised leaders in full service event provision to the healthcare industry WorldEvents were approached by Pharmaceutical Marketing to write an article entitled "The Value of Events". The article, featured in the July 2007 UK edition, focuses on the Phillips model and how it can offer a means to measure return on investment (ROI) on pharmaceutical event activity. Please click here to view the article.

If you would like more information on our specialist service offer for the healthcare industry or on how we can incorporate ROI measurement in your events please do not hesitate to get in contact:

Mark Saxby

Sales and Marketing Director
Telephone:  ++ 44 (0)1274 854 106
Email: Mark.Saxby@worldevents.com

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